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Agency
Moving Brands
Role
Brand Design / Motion Design
Moving Brands
Role
Brand Design / Motion Design
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Background
BrightDrop is a tech startup from GM creating solutions to help decarbonise the movement of goods and services.
Credit: movingbrands.com
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Opportunity
Moving Brands has worked closely with BrightDrop to evolve the brand through the creative concept of ‘Keep goods flowing’.
With a visual nod to the GM brand, we’ve created a comprehensive and compelling kit of parts for BrightDrop to tell limitless stories of human-centred innovation.
Credit: movingbrands.com
Credit: movingbrands.com
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Client
General Motors
General Motors
Agency
Moving Brands
Moving Brands
Creative Direction
Jemma Campbell
Jemma Campbell
Motion Direction
Glen Yeoh
Glen Yeoh
Brand Design / Motion Design
Andy Lawrence-Levy
Andy Lawrence-Levy
Brand Design
Eve Wanitchkorn
Motion Design
Joey Nanni
Eve Wanitchkorn
Motion Design
Joey Nanni
PM
Cindy Wu
Cindy Wu