About
I build visually powerful brands, brought to life with dynamic design and motion, aligned with your business objectives.
Current role
Associate Creative Director
at Google [xWF]
at Google [xWF]
Agency Experience
— FutureBrand
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
In-house Experience
— BBC • BBC Visual Journalism
— Discovery • Discovery Creative
— Google • Google Developer Studio via ASG
— Sky • Sky Creative
— UKTV • UKTV Creative
— Discovery • Discovery Creative
— Google • Google Developer Studio via ASG
— Sky • Sky Creative
— UKTV • UKTV Creative
Selected Clients
BBC / Football Marketing Asia / General Motors /
Google / Healius / Deutsche Welle / Macquarie /
NEX / SBS / Sky / UKTV / Vodafone
Google / Healius / Deutsche Welle / Macquarie /
NEX / SBS / Sky / UKTV / Vodafone
Background
I'm a strategic brand designer with a track record at top agencies and tech companies, specializing in robust brand design systems.
My expertise lies in creating flexible brand identities for strategic impact. I build strategic brand toolkits, ensuring each element — logos, typography, graphic devices, and illustrations — are designed and animated for adaptability and longevity.
My ability to strategically incorporate motion enriches brand personality and positioning. I deliver visually compelling brand design systems, strategically sound from concept to implementation.
Expert in strategic brand design for tech, developers, Al, property, automotive, healthcare and broadcast industries.
Full working rights in the United States & United Kingdom
Full working rights in the United States & United Kingdom
Awarded Projects
Transform Awards, Europe 2018
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Transform Awards, ANZ 2020
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
PromaxBDA ANZ, 2017
Gold – Best Branding
Silver – Best Logo Design
Gold – Best Branding
Silver – Best Logo Design
Creativepool 2016 Annual
Finalist Nominee for Branding Award
Finalist Nominee for Branding Award
Reach out
Thank you!