About
I design strategic brand systems — built to flex, move, and hold up long after the initial launch.
Not just guidelines, but the tools and thinking that help teams actually use a brand well.
Not just guidelines, but the tools and thinking that help teams actually use a brand well.
Current role
Brand Design • NVIDIA
Previous role
Associate Creative Director •
Google [xWF]
Google [xWF]
Agency Experience
— FutureBrand
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
In-house Experience
— BBC • BBC Visual Journalism
— Discovery • Discovery Creative
— Google • Google Developer Studio
— NVIDIA
— Sky • Sky Creative
— UKTV • UKTV Creative
— Discovery • Discovery Creative
— Google • Google Developer Studio
— NVIDIA
— Sky • Sky Creative
— UKTV • UKTV Creative
Selected Clients
BBC / Football Marketing Asia / General Motors /
Google / Healius / Deutsche Welle / Macquarie /
NEX / SBS / Sky / UKTV / Vodafone
Google / Healius / Deutsche Welle / Macquarie /
NEX / SBS / Sky / UKTV / Vodafone
Background
I build brand identities that hold together at scale, with clear architecture, the right foundations, and systems robust enough that anyone on the team can apply them confidently, not just the designer who built them.
My background spans in-house tech at NVIDIA and Google and a decade across some of the best brand agencies in the world. I think strategically about what a brand needs to do before I open any software, and I build the tools and infrastructure that let brand work travel further than a central team could manage alone.
Motion is part of how I bring brands to life, always in service of the idea.
Full working rights in the United States & United KingdomAwarded Projects
Transform Awards, Europe 2018
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Transform Awards, ANZ 2020
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
PromaxBDA ANZ, 2017
Gold – Best Branding
Silver – Best Logo Design
Gold – Best Branding
Silver – Best Logo Design
Creativepool 2016 Annual
Finalist Nominee for Branding Award
Finalist Nominee for Branding Award
Reach out
Thank you!