About
I build visually powerful brands, brought to life with dynamic design and motion, aligned with your business objectives.
Work Experience
Currently
Associate Creative Director
at Google [xWF]
Associate Creative Director
at Google [xWF]
Agency experience
— FutureBrand
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
— FutureBrand
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
In-house experience
— BBC / BBC Visual Journalism
— BBC
— Football Marketing Asia
— General Motors
— Google
— Healius
— Deutsche Welle
— Macquarie
— NEX
— SBS
— Sky
— UKTV
— Vodafone
— BBC / BBC Visual Journalism
— Discovery / Discovery Creative
— Google / Google Developer Studio via ASG
— Sky / Sky Creative
— UKTV / UKTV Creative
Selected clients— Google / Google Developer Studio via ASG
— Sky / Sky Creative
— UKTV / UKTV Creative
— BBC
— Football Marketing Asia
— General Motors
— Healius
— Deutsche Welle
— Macquarie
— NEX
— SBS
— Sky
— UKTV
— Vodafone
Background
I'm a strategic brand designer with a track record at top agencies and tech companies, specializing in robust brand design systems.
My expertise lies in creating flexible brand identities for strategic impact. I build strategic brand toolkits, ensuring each element — logos, typography, graphic devices, and illustrations — are designed and animated for adaptability and longevity.
My ability to strategically incorporate motion enriches brand personality and positioning. I deliver visually compelling brand design systems, strategically sound from concept to implementation.
Full working rights in the United States & United Kingdom
Full working rights in the United States & United Kingdom
Awarded projects
Transform Awards, Europe 2018
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Transform Awards, ANZ 2020
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
PromaxBDA ANZ, 2017
Gold – Best Branding
Silver – Best Logo Design
Gold – Best Branding
Silver – Best Logo Design
Creativepool 2016 Annual
Finalist Nominee for Branding Award
Finalist Nominee for Branding Award
.Contact me
Thank you!