Chrome for Developers
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Role
Brand Identity Design
Agency
Google Developer Studio
Brand Identity Design
Agency
Google Developer Studio
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Background
Chrome for Developers simplifies the web to help you build, grow and innovate.
It’s Chrome’s brand talking about how to build websites, featuring tools and programs to make developers successful on the web.
The brief
Chrome for Developers needed a brand update to make it’s tone feel more suitable for an enterprise and B2B audience.
The design system needed to be more flexible to allow for communications across online, social media and via several branded YouTube shows.
Updated logo lock-up to match Chrome's consumer brand.
Chrome tab shape
We developed an ownable and versatile system inspired by the familiar shape of Chrome's browser tabs.
Our visual language is derived from the Chrome tab shapes.
Dev grid
The dev grid is designed to reiterate that this brand is for developers. It adds a building blocks essence to the Chrome for Developers brand.
YouTube Motion Kit: On screen graphics
Social Media templates
Social Media stickers
Social Media background templates
Illustrations
YouTube Motion Kit: Openers
Magic scribble
Chrome Magic is the essence of Chrome helpfulness, appearing in graphics and scenes.
There are six different types of “magic scribbles” that can be applied to a key word in the intro’s title.
There are six different types of “magic scribbles” that can be applied to a key word in the intro’s title.
YouTube Motion Kit: Wipes
YouTube Motion Kit: Closers
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Client
Chrome for Developers
Creative Director
Rick Murphy
Associate Creative Director, Brand Design
Andy Lawrence-Levy