DW News
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Agency
Red Bee Creative
Red Bee Creative
Role
Motion Design
Motion Principles
Motion Design
Motion Principles
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The challenge
Following a new corporate design launched in 2012 DW needed to integrate its news offerings (TV, online and mobile) in order to create an integrated brand experience.
Following a new corporate design launched in 2012 DW needed to integrate its news offerings (TV, online and mobile) in order to create an integrated brand experience.
The solution
Our creative strategy was DW: making the world a smaller place, with a creative solution that accentuates the myriad relationships between people and places.
Our creative strategy was DW: making the world a smaller place, with a creative solution that accentuates the myriad relationships between people and places.
Working closely with the internal DW team Red Bee produced titles, stings, studio backgrounds and a full infographics system with a solution that is modern, clear and timeless. Capitalising on the bold colours and distinctive typography from the corporate design DW now has a system of infographics that speak a common visual language across all media.
Stings for weather, arts & culture, business and sports.
Countdown sequence
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Agency
Red Bee Creative
Client
Deutsche Welle
Creative Direction
Ian Wormleighton
Red Bee Creative
Client
Deutsche Welle
Creative Direction
Ian Wormleighton
Design Direction
Natalie Kaaserer
Motion Design: Title sequence
David Farquharson
Natalie Kaaserer
Motion Design: Title sequence
David Farquharson
Motion Design: Stings & Animation principles
Andy Lawrence-Levy
Andy Lawrence-Levy
Motion
Mark Hardman
Mark Hardman
Production
Alex Rofailia
Set Design
Billionpoints
Alex Rofailia
Set Design
Billionpoints