Halo
.
Role
Lead Brand Design
Lead Motion Design
.
.
The challenge

Halo Lighting has had 30+ years of lighting expertise and were expanding to also include audio, visual and long term hire/installations.

A new identity was needed to reflect the change in business and their change from being just B2B, to B2B + B2C.
The solution
The brand identity represents and shows off the value that great lighting and audio can add to an event by bringing colour, creativity and vibrancy to any event, space or room.
Circles representing lights and lightings grids, together with pulsating rings that represent audio create a flexible system to represent the two parts of the business. 
Halo brand identity old logo vs new logo, branding, logo, graphic design

Old logo  vs new logo

Halo brand identity website, branding, logo, graphic design
Halo brand identity app, branding, logo, graphic design
Halo brand identity posters, branding, logo, graphic design
Halo brand identity posters, branding, logo, graphic design
Halo brand identity brochures, branding, logo, graphic design
Halo brand identity van, branding, logo, graphic design
Halo brand identity tote bag, branding, logo, graphic design
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Client
Halo Lighting

Brand Design +  Motion Design
Andy Lawrence-Levy
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