Currently
—  Superunion

Previously
—  FutureBrand
—  Frost* Design
—  BBC
—  Sky
—  Thinkfarm
—  Red Bee
—  Interbrand

Selected clients
—  BBC
—  Sky
—  Vodafone
—  UKTV
—  Macquarie
—  Football Marketing Asia
—  NEX
—  SBS

Awarded projects

Transform Awards, Europe 2018
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Transform Awards, ANZ 2020
Bronze – Best brand architecture solution

AGDA Awards 2018
Distinction – Identity / Large Business

PromaxBDA ANZ 2017
Gold – Best Branding
Silver – Best Logo Design 
Creativepool 2016 Annual
Finalist Nominee for Branding Award
I’m a strategy-led, ideas-driven graphic designer specialising in branding / visual identity / brand strategy / naming / brand architecture with added skills in motion design.

I've had experience in some of the world’s top branding agencies and broadcasters in London and Sydney, including Superunion, Frost*, BBC, FutureBrand and Sky.

I thrive when designing visual identities from start-to-end, using a motion-led approach when developing a brand's visual identity toolkit. 

I ensure that not only do the logo, typography, graphic devices and all other assets reflect and strengthen the brand's positioning and personality but that they move with meaning.
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