About
With a strong foundation in traditional brand design, I seamlessly integrate motion design to create brands that are not just visually appealing but also dynamic, memorable, and strategically aligned with business objectives.
Work Experience
Currently
Associate Creative Director
at Google [xWF]
Associate Creative Director
at Google [xWF]
Agency experience
— FutureBrand
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
— FutureBrand
— Frost*collective
— Interbrand
— Moving Brands
— Red Bee Creative
— Superunion
— Thinkfarm
— Turquoise Branding
In-house experience
— BBC / BBC Visual Journalism
— BBC
— Football Marketing Asia
— General Motors
— Google
— Healius
— Deutsche Welle
— Macquarie
— NEX
— SBS
— Sky
— UKTV
— Vodafone
— BBC / BBC Visual Journalism
— Discovery / Discovery Creative
— Google / Google Developer Studio via ASG
— Sky / Sky Creative
— UKTV / UKTV Creative
Selected clients— Google / Google Developer Studio via ASG
— Sky / Sky Creative
— UKTV / UKTV Creative
— BBC
— Football Marketing Asia
— General Motors
— Healius
— Deutsche Welle
— Macquarie
— NEX
— SBS
— Sky
— UKTV
— Vodafone
Background
I'm a brand designer with experience at top branding agencies, tech companies, and broadcasters. My strength lies in creating robust brand design systems. I am skilled in developing brand identities that are not only visually appealing but also flexible and adaptable across digital, print and broadcast and both in motion and in static form.
Using a motion-led and strategy-led approach, I work closely with clients to create a comprehensive brand identity toolkit that includes logo, typography, graphic devices, and illustration design. I ensure that each element of the toolkit is designed with flexibility and adaptability in mind, allowing the brand to evolve over time while maintaining its visual consistency.
My expertise in motion design also allows me to bring an added dimension to the brand identity, enhancing its personality and positioning and ensuring that everything moves with meaning. From immersion to implementation, I am committed to creating brand design systems that are both visually compelling and strategically sound.
Full working rights in the United States & United Kingdom
Full working rights in the United States & United Kingdom
Awarded projects
Transform Awards, Europe 2018
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Gold – Best brand architecture solution
Silver – Best financial services visual identity
Bronze – Best brand implementation project
Transform Awards, ANZ 2020
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
Bronze –Best brand architecture solution
AGDA Awards, 2018
Distinction – Identity / Large Business
PromaxBDA ANZ, 2017Gold – Best Branding
Silver – Best Logo Design
Silver – Best Logo Design
Creativepool 2016 AnnualFinalist Nominee for Branding Award
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