Andy Lawrence-Levy • Brand Design that moves

Scorebility

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Role
Lead Brand Design
Lead Motion Design

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Background

Scorebility was built on the idea that access to credit should never be complicated. Whether it’s for credit repair or standard business financing and Loans, they focus on streamlining the credit process for maximum savings and maximum results.

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Opportunity

To create a visual identity system for Scorebility, a new credit consulting company, previously known as Instant Credit Hacks.

Scorebility helps people, for whatever reason, to improve credit scores by removing erroneous data.

The identity must ensure potential customers feel they’re working with a safe, trustworthy and reputable brand who are experts at what they do.

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Solution

A flexible, dynamic visual identity system which represents the continuous journey of improvement around maintaining a good credit score.

Maintaining this good score should be seen as an ongoing part of life and not simply a one-off event in life.

The identity is calm, trustworthy and never shouts. The tick/check mark in the logo's wordmark hints at the brand's trustworthy nature.

The S-symbol represents the continuous journey of improvement around maintaining a good credit score.
It’s an ongoing part of life and not simply a one-off event in life.

The tick/check mark in the logo's wordmark hints at the brand's trustworthy nature.

Scorebility uses different tones of green, to help differentiate itself from the majority of competitors which use blue and red.

Green is also the colour of money and has great positive connotations.

Scorebility uses DM Sans, a friendly typeface that is, simple and clear to reiterate the simplicity in using service.

Sentence case is used, and never capitals to ensure a sense of calm
and therefore safety.

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The graphic device is a set of flexible patterns, derived from the S-symbol. It helps to further show the idea of the continuous journey of improvement around maintaining a good credit score.

It’s an ongoing part of life and not simply a one-off event in life.

This allows communication from Scorebility to be easily recognised to create a strong brand awareness, even when the logo isn’t present. Using the graphic device effectively helps create a sophisticated and memorable brand, to help towards a feeling of trust.